Photo: IG @dirty_biker

Sanitas Cycles Brand Ambassador Program

Ride! Inspire! Represent!

Two smiling male mountain bikers wearing helmets and sunglasses posing outdoors with their bikes in front of a forested hillside.

We’re looking for riders who live a cycling lifestyle!

Whether that means early-morning gravel adventures, hitting up your local MTB trail, or daily road rides.

If you love bikes and want to help grow a community around them, we’d love to have you as part of our Sanitas Cycles Family.

Cyclists riding on a cyclocross course through a grassy, hilly landscape, marked with caution tape, with one cyclist in the foreground wearing a black helmet and blue jersey.
A cyclist in a race is riding on a gravel road, wearing a helmet, sunglasses, and a blue cycling outfit with a number 3723 bib, against a green rural landscape.
Six people on mountain bikes in a scenic outdoor landscape with hills and sparse vegetation under a clear blue sky. The person in the foreground is smiling, wearing a helmet, sunglasses, and a Sanitas Cycles jersey.

Who are we looking for?

Three cyclists riding on a paved road through a forested area with mountains in the background. The woman in the foreground is smiling and taking a selfie, wearing a white helmet, mirrored sunglasses, a pink cycling jersey, and a bandana.

1. The Gravel Collective

- Riders who explore backroads, endless dirt miles, and might even hop in a gravel race.

- You love a mix of performance and adventure.

- You post photos, routes, and stories that make people want to get out and ride.

2. The MTB Dirt Crew

- Riders who like to get off the beaten path and navigate the varied backwoods trails.

- You possess a tenacious spirit to tackle challenging obstacles, technical terrain, and steep descents.

- You share and want to help build a supportive, friendly, and welcoming mountain biking community

3. The Road Warriors

- Everyday riders who rely on their bike to move through the world.

- You represent the practical, stylish, and sustainable side of cycling.

- You share how cycling fits into real life — rain or shine.

 

You don’t need to be an influencer. You just need passion, consistency, and a genuine voice in your local cycling scene.

Two mountain bikers riding on a dirt trail in a desert landscape under a blue sky.
Two women in pink and white cycling jerseys standing outdoors with their bikes, smiling, wearing helmets and sunglasses, surrounded by trees and a clear blue sky.
Two people, an adult man and a young girl, posing with a mountain bike next to a sign that reads 'Watertown Canyon Recreation Area Colorado Trail' under a blue sky with some clouds. The man is wearing outdoor gear, sunglasses, and a helmet. The girl is holding a small toy or object and smiling.
A bicycle with a turquoise and black cycling jersey draped over the top tube, resting on a bed of mulch with a wooden fence and some plants in the background.

What You’ll Do

We’re not looking for salespeople — we’re building a community that loves to share their passion for cycling.

Here’s what participation looks like:

  • Ride your bike and share it. Post photos, rides, and stories that reflect your authentic cycling lifestyle (Instagram, Strava, or your local club).

  • Tag us on social posts and use our branded hashtag (#ridesanitas, #sanitascycles).

  • Represent locally. Lead a group ride, attend an event, or just be the friendly face people associate with our brand.

  • Provide feedback. We value your input on frames, builds, and gear. Ambassadors get to shape future product decisions

 

Two cyclists riding on a paved road surrounded by green fields and forest, with mountains and blue sky in the background.

Ambassador Perks

We want this to feel rewarding, not like work. Ambassadors receive:

- Exclusive Gear Discounts:

  •  Discounted Custom Built Sanitas Frame

  • Discount on components, parts, and accessories.

  • Sanitas Ambassador Kit: Free Sanitas Cycles Jersey and T-shirt

  • Free or Discounted Products with Collaborating Industry Brands

- Referral Rewards:

  • Earn shop credit when someone buys through your personal referral.

 

Four cyclists in Sanitas Cycles jerseys standing outdoors with bicycles on the grass, smiling, with other cyclists and biking gear in the background on a sunny day.

Why Join?

We’re not looking for salespeople — we’re building a community that loves to share their passion for cycling.

We’ll feature ambassadors on our website and socials, as well as collaborate together on projects, photo shoots, and local events.

A smiling man in cycling gear, wearing a helmet, sunglasses, and a medal, holds a water bottle and stands with his bike at a busy outdoor event with tents and people walking around.
A person mountain biking on a leaf-covered trail in a forested area during fall, wearing a helmet, sunglasses, and a blue cycling jersey.
Two mountain bikers with helmets, standing with their bikes on rocky terrain, overlooking a mountainous landscape during sunset with trees framing the scene.

Quick Program Details

  • Term: 1 year (renewable)

  • Requirements: 3+ posts per month featuring our products or rides

  • Availability: Open to all riders

  • Exclusivity: Ambassadors can’t represent other bike brands during their term

 

How to Apply

Applications are open year-round, but spots are limited to ensure we can support everyone properly.

To apply:

  • Fill out our short form.

  • Include links to your social media or Strava profile.

  • Tell us briefly why you ride and how you’d represent the brand.

We review applications and select new ambassadors based on enthusiasm, alignment with our mission, and diversity of riding backgrounds..

 

At an outdoor cycling event, a man in a gray shirt and shorts is talking to another man in a gray T-shirt and brown shorts under a black canopy with white text reading 'Sanitas Cycles.' There are bicycles on display, and several other people are present, some browsing or talking near event tents and stands on a grassy area with tall trees and a clear blue sky.